Whiskers
Whiskers is a grooming and styling brand endorsed by actor cum model Rannvijay Singha. The brand offers a wide range of men’s grooming essentials for the men with panache. Products of Whiskers are scientifically designed keeping in mind the masculine needs along with a hint of gentleness. Whiskers has a solution to all requirements of urban men, from a neat beard to a stylish tash, skin care or to pamper hair, and for his tattooed chafe too. Our parent company, Purple Phase Communications, has developed Whiskers brand from the scratch, right from its corporate identity to its packaging. Its corporate identity and packaging design have won prestigious Foxglove award in 2018 and 2019 respectively. We were asked to write content for product brochure of Whiskers. The brief was to create brochure content in consistency with brand’s masculine and stylish image as well to inform the target audience about product USPs.
Brochure That Lived Up To Whiskers’ Swag
We wrote content for brochure in a tone that voiced its brand personality. Headline ‘Men’s New Grooming Swag’ set the tone for the entire brochure. We incorporated gist of the product USPs in the headlines of each product section with hooking lines like ‘Bringing Dead Beards to Life’ for Beard Growth Oil, or ‘Get The Wet Look’ for Hair Gel.
- Client Optimus Lifestyle Pvt. Ltd.
- Industry Men’s Grooming
- Project Content for Brochure
Informing and Engaging Audience
We thoroughly researched the brand’s complete product portfolio that included beard oil, beard wash, hair pomade, hair gel, hair serum, face wash, face scrub, tattoo balm and tattoo cream. Insights derived from the research helped us in write product introductory notes that provided complete guide on its inner workings. We carefully chose core benefits of the products and highlighted them discretely. We also explained scientific process that goes into producing the promising results to drive the message home.
