The Chocolate Room
The story of The Chocolate Room in India began with its first store in Ahmedabad in 2007. As a specialty chocolate-cafe chain from Australia, the brand had a legacy to carry forward and nurture. They had to create a connect with Indian audience whose predisposition towards tastes and preferences is driven by uniquely distinct social, cultural and behavioural traits. We have been associated with The Chocolate Room Since early days. We have worked on complete brand communication for The Chocolate Room including print, outdoor, store ambience, menu, brochure, packaging, posters and other POP branding.
360 Degree Communication that built the brand image of The Chocolate Room
After market research, consumer survey and through sessions with client, we defined brand personality of The Chocolate Room as fun, friendly and creative. Building around this personality we created its authentic brand voice and consolidated it with various brand communications over the years that has today culminated into its brand image. The Chocolate Room has grown at a frantic pace growing from 1st store in 2007 to 300+ cafes across 20 states and 50 cities of India in just 1 decade. This also meant that we had to create a consistency of communication at every brand touch point in order to assure a uniformity of brand experience to the thousands of customers The Chocolate Room serves across its cafes every day.
- Client The Chocolate Room
- Industry Restaurant & Cafe
- Project Content for Complete Brand Communication
Positioning The Chocolate Room as India’s favourite hangout place
We created content laced with wit and creativity to make communication as delightful as delicacies of The Chocolate Room. This in turn served to establish hangout friendly vibe of the place and position the brand as India’s favourite hangout place. We have created many flagship campaigns of the brand including Diwali, Christmas, Shiver Shippers and Summer Quenchers among others. The Chocolate Room being a pan-India brand, we have to manage many last-minute assignments where we have stood out with punctuality and discipline in content delivery.
