Meghmani Finechem Limited
Meghmani Finechem Limited (MFL) is India’s one of the largest and leading essential chemical companies. MFL is a fully owned subsidiary of pigments and agro chemicals giant Meghmani Organics Limited. MFL primarily manufactures chlor-alkali and its derivatives such as caustic soda, caustic potash, liquid chlorine, hydrogen gas and hydrogen peroxide among others. We were approached by the client to develop content for corporate website of Meghmani Finechem Limited. The client wanted to project brand image of MFL as a leading contributor in chlor-alkali and derivatives segment. The website was also meant to serve as a pitch to attract prospective investors. So this was a comprehensive exercise to provide clients and investors a platform to learn about company’s expertise, products, safety practices, CSR activities and investor relations. The content was required to be developed considering SEO in order to rank high in Google search results.
Content That Informs, Engages and Leaves an Impact
We sat through a number of client meetings in order to understand company’s products, process, operations and values. As the company was engaged in essential chemicals manufacturing, the content was heavy on technical details, which we presented in a manner that was both accurate and also engaging. We developed website content that provides thorough information to the clients and investors about every aspect of the company’s business. We put a spotlight on the company’s USPs by highlighting them on homepage sliders. Overall, the content focused on creating a positioning of Meghmani Finechem Limited as a frontrunner in chlor-alkali and derivatives segment.
- Client Meghmani Finechem Limited
- Industry Essential Chemicals
- Project Website Content
SEO Driven Approach
Along with keeping the content informative and engaging, we weaved it with strategic placement of keywords across communication. We conducted in-depth keyword research to keep our finger on pulse of the essential chemicals industry and understand which words and jargons are most frequently used by industry peers.
